Coffee Shop Foundations

A 4-Week Beginner Course for Future Coffee Shop Owners

Have you ever dreamed of opening a coffee shop but weren't sure where to begin?

Whether you're still in the dreaming stage or actively planning your future business, Coffee Shop Foundations was created to help you build your vision with confidence.

Join Chris and Wendy Richard, founders of Table Rock Coffee Roasters, as they share the lessons, successes, mistakes, and real-world experience they've gained while building a specialty coffee roasting company and multiple coffee shop locations from the ground up.

This isn't a textbook course—it's an honest look behind the scenes from people who are actively living it every day.

During the 4 Weeks, We'll Cover:

• Building a strong business foundation

• Branding and creating a memorable identity

• Coffee education and industry fundamentals

• Menu development and pricing

• Coffee bar design and workflow

• Products, merchandising, and customer experience

• Marketing, social media, websites, and growth strategies

• Practical next steps to help move your dream forward

Each week includes a live lesson, homework designed to help you build your own business, and opportunities to ask questions and receive feedback inside our private community.

Course Details

• Starts: Sunday, July 5, 2026

• Time: Sundays at 7:00 PM Central

• Length: 4 Weeks

• Format: Live inside a private Facebook Group

• Class Time: Approximately 1 hour each week

• Replay Access: Available throughout the course

• Investment: $99 (Founding Member Pricing)

Who This Course Is For

This course is designed for aspiring coffee shop owners who are ready to stop wondering where to begin and start building a plan.

Whether your dream is a small hometown café, a drive-thru, or a specialty coffee business, we'll help you understand the foundational pieces that every successful coffee shop needs.

No previous coffee experience is required.

Included With Your Enrollment

• Four live weekly classes

• Access to our private Facebook community

• Weekly homework and planning exercises

• Live Q&A sessions

• Downloadable resources and worksheets

• Guidance from Chris and Wendy throughout the course

Our Mission

Our goal isn't just to teach coffee.

Our goal is to help you build a coffee shop with purpose, avoid costly beginner mistakes, and leave with the confidence to take your next step.

We can't wait to welcome you into Coffee Shop Foundations.